   | Date of last change: 08 November 2004 Type of document: Information Leaflet; Pages: 3; Time allotted: N.A. Description: Document providing key messages and information in areas where outbreaks occurred Abstract: Health officials will need to take immediate steps to ensure that disease does not spread when they are alerted. A good plan with a communication component assists in the arrest of the spread. This guide provides simple key messages and information to achieve this. |
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 | Date of last change: 01 June 2009 Type of document: Information Leaflet; Pages: 7; Time allotted: N.A. Description: The communication strategies are summarized as follows: share the rationale, encourage active engagement, empower people with information, adapt recommendations to local context and use exisitng resources and partnerships |
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 | Date of last change: 28 February 2009 Type of document: Presentation; Pages: 4; Time allotted: 10 min Description: Very short lecture on do's and don'ts of media communication Abstract: Crisis communicaton is a dialogue, thus listening to the public is important to better address their concerns. |
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 | Date of last change: 09 March 2009 Type of document: Presentation; Pages: 52; Time allotted: 30 min Description: Risk communication principles for speaking to the public during an outbreak of animal/pandemic influenza |
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 | Date of last change: 19 May 2009 Type of document: Presentation; Pages: 23; Time allotted: 45 min Description: Lecture discussing communications for pandemic influenza response Abstract: The learning objectives are to: 1) identify the core elements needed in communication planning for pandemic influenza response; 2) interpret the role and importance of communications during pandemic influenza response operations; and 3) acquire skills in developing and applying appropriate communication strategies/ develop and apply appropriate communication strategies. |
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 | Date of last change: 01 April 2008 Type of document: Presentation; Pages: 25; Time allotted: 45 min Description: Lecture discussing rapid containment communications Abstract: The learning objectives are to: 1) identify the core elements needed in communication planning for rapid containment; 2) interpret the role and importance of communications during rapid containment operations; and 3) acquire skills in developing and applying appropriate communication strategies/ develop and apply appropriate communication strategies. |
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 | Date of last change: 30 April 2009 Type of document: Guideline; Pages: 23; Time allotted: N.A. Description: Communication strategies serve as an integral component of national pandemic influenza plans, enabling ideas to be turned into actions. Given the potential impact of pandemic influenza, detailed plans on what to communicate, how to do it, to whom and by who must be planned and repeatedly revised-for all pandemic phases and for all audiences.
The following is a guide and some considerations for creating a communication strategy and a preparedness check off list. Each section focuses on a target audience and will require an action plan detailing how each activity will be carried out. The plan also should include the goals, methods, participants and costs for each activity. Subsequent annexes serve as examples and provide additional information on such topics as key messages, ways of dealing with the media, and basic aspects of risk communication. |
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 | Date of last change: 06 January 2006 Type of document: Guideline; Pages: 127; Time allotted: N.A. Description: Guide on effective media communication during a public health emergency Abstract: The handbook describes a seven-step process to help public health officials and others to communicate effectively through the media during emergencies. The process is based upon the belief that it is better to take action to positively guide events and situations before they occur than to respond after they develop. By implementing such an approach, public health organizations and officials will be in a much stronger position to guide media coverage and ensure that their messages become highly visible and clearly heard. |
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 | Date of last change: 14 December 2006 Type of document: Information Leaflet; Pages: 1; Time allotted: N.A. Description: Summary and recommendations from an informal discussion on behavioural interventions Abstract: In response to requests to guide national planning, an informal discussion was held between UNICEF, WHO and the Ministry of Public Health in Thailand. Participants reviewed the lessons learnt from past pandemics as well as the current available evidence in order to propose a set of core behaviours that could mitigate the impact of the next influenza pandemic. |
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 | Date of last change: 2009 Type of document: Training Guide; Pages: 117; Time allotted: N.A. Description: This trainers' guide is for the training of community health or humanitarian workers or leaders who engage with migrants and mobile population. The purpose of the training course is to revise and strengthen counselling and communication skills used to help migrant individuals and families to cope during and in aftermath of a pandemic. |
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 | Date of last change: 28 February 2009 Type of document: Presentation; Pages: 20; Time allotted: 30 min Description: Lecture on outbreak communications Abstract: Outbreaks are unique public health events. Trust needs to be built with the public. The first announcement is the most critical of all outbreak communication messages. Important elements are transparency, dialogue with the public, planning, and message making. |
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 | Date of last change: 23 September 2004 Type of document: Guideline; Pages: 70; Time allotted: N.A. Description: Best practices for communicating with the public during an outbreak Abstract: The report describes in the first part the special case of outbreaks and the many difficult challenges they present for communicators. It also summarizes presentations during the consultation that looked at recent outbreaks in terms of what they have to say about effective communication and the consequences of certain errors. The second part translates these experiences into best practices for communication during an outbreak. Contents are organized around five essential practices for effective outbreak communication identified during the consultation: build trust, announce early, be transparent, respect public concerns, and plan in advance. |
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 | Date of last change: 08 January 2006 Type of document: Guideline; Pages: 5; Time allotted: N.A. Description: Sample strategy, structure and operational plan Abstract: The document provides a guidance on how to move from strategy to goal by identifying areas which may have been overlooked or where relationships between functions are not clear. |
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 | Date of last change: 28 February 2009 Type of document: Presentation; Pages: 16; Time allotted: 30 min Description: Lecture on the organizational structure for media communication during an outbreak Abstract: The presentation discusses the strategy, operational guide and training materials for outbreak communication, the organization and functions of the Emergency Communication Coordination Committee. |
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 | Date of last change: 06 April 2006 Type of document: Questionnaire; Pages: 4; Time allotted: N.A. Description: Example of a survey for media communication during an outbreak of avian flu (Egypt) Abstract: The survey is designed to quantify awareness of avian influenza's threat to human health in the general population and in subgroups of influentials. It is also designed to identify rumours about the disease which may be circulating. |
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 | Date of last change: 2007 Type of document: Guideline; Pages: 40; Time allotted: N.A. Description: The toolkit gives practical ways to communicate the organization's information and positions. Abstract: The toolkit includes an overview of WHO's role in advocacy, the ways in which WHO communicates with stakeholders, practical tips for working with journalists, the do's and don'ts of print, radio, and television interviews, and a primer on crisis communications. |
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 | Date of last change: 08 January 2006 Type of document: Guideline; Pages: 24; Time allotted: N.A. Description: Outbreak communication handbook for journalists Abstract: The handbook provides information on reporting on the pandemic, the basics of influenza, the great unknowns (why there are no certain answers), the questions that can be answered, the different public health tools available, the WHO pandemic phases, pandemic preparedness, as well as the role of science journalists. |
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 | Date of last change: 2008 Type of document: Guideline; Pages: 34; Time allotted: N.A. Description: Recommendations to build public communication capacity Abstract: The guidance is to help national authorities apply the WHO outbreak communication principles to their outbreak plannning and preparation activities including: ensuring at-risk populations have the information they need to make well-informed decisions; supporting coordination and the efficient use of communication resources; providing relevant public health information to inform implicated non-health sectors; minimize social and economic disruption; and to maintain and build public trust in public health authorities. |
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