 | Date of last change: 30 April 2009 Type of document: Guideline; Pages: 23; Time allotted: N.A. Description: Communication strategies serve as an integral component of national pandemic influenza plans, enabling ideas to be turned into actions. Given the potential impact of pandemic influenza, detailed plans on what to communicate, how to do it, to whom and by who must be planned and repeatedly revised-for all pandemic phases and for all audiences.
The following is a guide and some considerations for creating a communication strategy and a preparedness check off list. Each section focuses on a target audience and will require an action plan detailing how each activity will be carried out. The plan also should include the goals, methods, participants and costs for each activity. Subsequent annexes serve as examples and provide additional information on such topics as key messages, ways of dealing with the media, and basic aspects of risk communication. |